Writing
Notes from the work: Web3 growth, DeFi go-to-market, community building and AI in marketing.
What I have learned supporting growth for five DeFi projects across four networks: what to build first, which channels to prioritise, and where most projects waste their budget.
The acquisition, retention and incentive systems behind the G-Agents AI ecosystem's growth to 1.4 million users on TON, and what I would do differently.
The AI tools I use every day in Web3 growth work, from campaign ideas and competitive research to content and reporting, and exactly how I use each one.
The airdrop ends, the price drops, and 80% of the community leaves. How to design the community before launch so the 20% who stay become your most valuable growth asset.