Writing
Thoughts on Web3 growth, DeFi strategy, community building, and AI-augmented marketing.
After managing growth for five DeFi products across four blockchain networks, here is the framework I use: what to build first, which channels to prioritise, and where most projects waste their budget.
A full breakdown of the community acquisition, retention, and growth loops we used to take G-Agents AI from near-zero to 1.4 million ecosystem users on the TON blockchain.
The AI tools I actually use in my day-to-day Web3 growth work, from campaign ideation to competitive research, content production, and analytics reporting. No hype, just the tools that save real time.
The airdrop ends, the price drops, and 80% of your community disappears. Here's how to design the community infrastructure before launch so the 20% who stay become your most valuable growth asset.