A plan that outlasts launch day.
Positioning, channels and retention loops, written down so the team can keep running them after the campaign ends.
Web3 Growth Strategist
Chandra Mani Sharma.
I help Web3 teams launch, grow and find partners.
Launch.Grow.Build.
Go-to-market for launches, growth that lasts, and products built with AI.
Track record
The numbers behind the work.
- Users in the G-Agents AI ecosystem
- 1.4M+
- Years in Web3
- 7+
- Partnerships secured at MultiFarm
- 350+
- Telegram members in three months
- 401K
- Products built with AI
- 2
What I do
Growth for Web3 products.
I plan and run go-to-market, community and partnership programmes for DeFi, RWA and token projects, from positioning through launch to retention.
DeFi
RWA
Yield and staking
DEXs and liquidity
Token launches
Cross-chain interoperability
DAOs
About
From community manager to growth lead.
I started in 2019 as a crypto community manager and content creator. Since then I have run growth, go-to-market and partnerships for DeFi protocols, token ecosystems, real-world asset platforms and AI products.
Today I lead marketing and go-to-market at MetaMinds Group for RWA, real estate and luxury-commerce projects, with one story for investors, luxury buyers and brand partners.
The work covers the whole path to users: positioning, campaigns, community, partnerships, and the analytics that show what is working. I plan the system first, then run each part of it.
AI is part of how I work every day. I use it for research, reporting and campaign planning, and I build AI agents, chat bots and content automations.
I also build software. TruChat and Huntloop are products I designed and built on my own, with AI coding assistants writing code under my direction. I made the product and architecture decisions, ran the audits and reviewed every commit.
Focus areas
Where I spend my time.
- Web3 and DeFi growth
- Community growth and retention
- Products built with AI, end to end
- Research, analytics and reporting
- Go-to-market and launches
- RWA and luxury go-to-market
- Partnerships and business development
Outcomes
Growth that lasts past launch.
What a team should have when my part of the work is done.
A community that stays.
Telegram, Discord and X channels that give people a reason to stay once the airdrop is over, with moderation that answers real questions.
Acquisition you can measure.
Every channel is tracked from day one, so you can see which campaigns work, which waste budget and where to spend more.
Token incentives tied to utility.
Incentives, staking campaigns and liquidity programmes designed around holders who use the protocol, rather than holders chasing price.
Experience
Seven years, five roles.
Present
from Jul 2025
Marketing & Community Manager
MetaMinds Group · VersAI by MetaMinds
Lead marketing, brand positioning and go-to-market planning for RWA, real estate, luxury-asset and immersive-commerce projects. Write the messaging for crypto-native, investor, institutional and luxury audiences, and coordinate a KOL and partner network across several regions.
- DeFi and RWA marketing
- Product positioning
- Go-to-market strategy
- Investor communications
- KOL and influencer marketing
- Ecosystem partnerships
Jun 2025
from May 2024
Community Growth Manager
G-Agents AI · Previously Gamety
1.4M+Ecosystem users in six months
Led the acquisition, engagement and retention strategy that helped scale the G-Agents AI ecosystem to about 1.4 million users in six months. Grew X to 229,000 followers, Telegram to 401,000 members and Discord to 45,000 within three months, and ran GTY token and TGE communications through a bear market.
- Web3 user acquisition
- Community growth and retention
- Token launch and TGE marketing
- Staking and liquidity campaigns
- KOL and influencer marketing
- Zealy campaigns
Apr 2024
from Jan 2023
Growth Manager
MultiFarm
100K+HorizonDEX members in one month
Owned the growth cycle for a multi-chain DeFi aggregation platform and supported 5+ DeFi projects, including HorizonDEX on Linea, zkSwap on zkSync, Skydrome on Scroll and NovaDEX on Solana. Grew HorizonDEX's community past 100,000 members in one month.
- DeFi and RWA marketing
- Go-to-market strategy
- Product positioning
- Community growth and retention
- Staking and liquidity campaigns
- Ecosystem partnerships
Dec 2022
from Jul 2021
Head of NFT Operations
Crowd Fund Junction & Mad for NFTs · DAO VC
Directed operational planning for a DAO venture capital platform and contributed to its investment model, governance and go-to-market. Researched early-stage NFT, DeFi, gaming and metaverse projects and wrote the assessments behind investment decisions.
- Market research and due diligence
- Tokenomics evaluation
- DAO governance
- Go-to-market strategy
- Portfolio assessment
- Ecosystem partnerships
Dec 2021
from Jan 2019
Community Manager & Content Creator
Mystery of Crypto (MoneyKing)
Managed and grew a crypto community for three years, wrote educational and market content, and built early partnerships with crypto projects. This is where my Web3 work began.
- Community management
- Content creation
- Crypto education
- Partnership management
- Social media
- Audience engagement
Skills & expertise
Five areas of practice.
Growth and go-to-market, product and strategy, AI, Web3, and partnerships. Each is backed by the roles and projects on this page.
See the full toolkitGrowth and go-to-market
- Web3 growth marketing
- Go-to-market strategy
- Web3 user acquisition
- Community growth and retention
- Launch strategy
- Retention and growth loops
- Ecosystem growth
- Campaign analytics
Product and strategy
- Product positioning
- Product strategy
- Content strategy
- Product education
- Market research and due diligence
- Competitive analysis
- Business strategy
AI and technology
- AI-assisted marketing automation
- AI agents and workflows
- Prompt engineering
- Large language models
- AI-native products
- AI-assisted development
- Web technologies (Next.js, TypeScript)
- Technical product architecture
Web3
- DeFi and RWA marketing
- Token launch and TGE marketing
- Staking and liquidity campaigns
- Web3 gaming
- DAOs and governance
- Cross-chain interoperability
- Community and ecosystem strategy
Partnerships and business development
- Ecosystem partnerships
- KOL and influencer marketing
- Investor communications
- Strategic partnerships
- Multi-region market expansion
- Partner onboarding
Selected work
Growth programmes and launches.
Builds
Products I build with AI.
I scope, design and build software on my own, with AI coding assistants writing code under my direction. The product decisions, architecture, audits and code review are mine.
Writing
From the blog.
Notes from the work: Web3 growth, DeFi go-to-market, community and AI tools.
The résumé.
Roles, dates, results and tools in one PDF, updated September 2026. Read it here, download it, or connect on LinkedIn.
Contact
Tell me what you’re building.
I’m open to growth, business development and go-to-market roles, and to advisory, consulting and partnership work. Based in Mumbai, working remotely across time zones.
Open to new roles. Available immediately.