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MultiFarm.fi: Multi-Chain DeFi Marketing and BD

Delivered and marketed 5+ DeFi products across Linea, zkSync, Scroll, and Solana, building a 100,000+ member community in one month for HorizonDEX, then progressing into business development to secure 350+ strategic partnerships across Web2 and Web3.

MultiFarm.fi Marketing Manager to Business Development Jun 2023 to Jan 2024

The Challenge

MultiFarm needed simultaneous product launches across multiple L2 networks, each requiring distinct positioning and audience strategy, while also building the partnership infrastructure needed to sustain long-term ecosystem growth.

My Contribution

Delivered and marketed 5+ DeFi products across Linea, zkSync, Scroll, and Solana

Built 100,000+ member HorizonDEX community within one month of launch

Executed tailored go-to-market strategies for each DeFi protocol and yield platform

Led end-to-end business development post-promotion: identifying, onboarding, and managing strategic partners

Secured 350+ strategic partnerships across wallets, exchanges, infrastructure providers, dApps, and payment processors

Built long-term relationships with founders, BD heads, and ecosystem leaders for co-marketing opportunities

Results

100,000+

HorizonDEX community built within one month

350+

strategic partnerships secured across Web2 and Web3

5+

DeFi products successfully launched across 4 blockchain networks

Tools and Platforms

DefiLlamaDune AnalyticsToken TerminalTelegramDiscordTwitter / X
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Want results like these?

I am open to growth marketing, BD, and go-to-market roles across Web3, DeFi, AI, and RWA. Let us talk about what you are building.