The story behind the work.

How I got here.

I joined Web3 in 2019 as a community manager and content creator. NFTs were taking off, DAOs were new, and DeFi was still finding its language. The job taught me what makes a crypto community grow, stay and convert.

It also taught me that in Web3 the community is part of the product. The people around a protocol or a token are the most valuable thing a project has. Growing them with care, openness and the right incentives is often what separates a project that lasts from one that fades in the next bear market.

At Crowd Fund Junction I was Head of NFT Operations for a DAO venture capital platform. I directed operational planning, researched early-stage Web3 projects and built relationships with founders, launchpads and exchanges. At MultiFarm, a multi-chain DeFi aggregation platform, I owned the growth cycle and supported 5+ DeFi projects on Linea, zkSync, Scroll and Solana. HorizonDEX’s community grew past 100,000 members in its first month, and I secured 350+ partnerships.

G-Agents AI, formerly Gamety, was a much bigger stage. Over fourteen months I led acquisition, engagement and retention: Telegram-first campaigns, KOL networks, Zealy sprints and retention programmes. That work helped scale the ecosystem to about 1.4 million users in six months, with Telegram at 401,000 members and X at 229,000 followers within three. I also led GTY token marketing and TGE communications in a bear market. Traction is possible when sentiment is against you, if the incentives and the communication are right.

Today I’m Marketing & Community Manager at MetaMinds Group, leading go-to-market for RWA, real estate, luxury and immersive-commerce projects, including VersAI. The hard part is positioning: making one case to crypto-native investors, luxury buyers and institutional brand partners at the same time.

How I work.

I think in systems. A growth programme is an acquisition funnel, a retention structure, an incentive layer and a feedback loop, all working together. I plan the whole before I run any part of it.

I use AI every day for research, content, reporting and automation. I have built Telegram bots, Discord bots and AI agents for social platforms. I have also built two products solo, with AI coding assistants writing code under my direction: TruChat, an anonymous real-time chat platform; and Huntloop, an AI-native sales intelligence product.

I care about accuracy. I don’t inflate metrics, invent outcomes or present team results as my own. In Web3, trust is the scarcest resource there is.

What I’m looking for.

Growth leadership, community growth and go-to-market roles in Web3, DeFi, RWA, AI and related fields. I do my best work with teams that build real products for real users and value independent thinking and ownership. Remote first, open to hybrid. Available immediately.

Outside work.

• Badminton
• Football
• AI-assisted product prototyping
• Emerging technologies
• Hindi poetry