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Experience

Professional timeline.

Five roles since 2019, newest first.

  1. Present

    from Jul 2025

    Marketing & Community Manager

    MetaMinds Group · VersAI by MetaMinds

    Full-timeDubai, UAE · Hybrid

    Lead marketing, brand positioning and go-to-market planning for RWA, real estate, luxury-asset and immersive-commerce projects. Write the messaging for crypto-native, investor, institutional and luxury audiences, and coordinate a KOL and partner network across several regions.

    MetaMinds Group develops projects across real-world assets, real estate, luxury products, immersive commerce, Web3 and digital ownership. VersAI is its luxury AI and immersive-commerce initiative.

    • Led marketing strategy, brand positioning and go-to-market planning for RWA, real estate, luxury-asset and immersive-commerce projects
    • Developed value propositions and campaign messaging for crypto-native, investor, institutional and luxury-market audiences
    • Produced investor decks, website copy, partnership collateral, brand narratives and launch materials for multiple portfolio initiatives
    • Built and coordinated a multi-region KOL and partner network involving agencies, freelancers and Web3 ecosystem contributors
    • Designed luxury-brand onboarding strategies covering fashion, watches, accessories, digital ownership and Web3-enabled commerce
    • DeFi and RWA marketing
    • Product positioning
    • Go-to-market strategy
    • Investor communications
    • KOL and influencer marketing
    • Ecosystem partnerships
    • Content strategy
    • Luxury brand onboarding

  2. Jun 2025

    from May 2024

    Community Growth Manager

    G-Agents AI · Previously Gamety

    Full-timeRemote

    1.4M+Ecosystem users in six months

    Led the acquisition, engagement and retention strategy that helped scale the G-Agents AI ecosystem to about 1.4 million users in six months. Grew X to 229,000 followers, Telegram to 401,000 members and Discord to 45,000 within three months, and ran GTY token and TGE communications through a bear market.

    G-Agents AI was a Web3 gaming, AI product, staking and token ecosystem that included the MetaFighter gaming community.

    • Led acquisition, engagement, and retention strategy, helping scale the G-Agents AI ecosystem to approximately 1.4 million users in six months
    • Grew ecosystem channels to 229,000 followers on X, 401,000 Telegram members, and 45,000 Discord members within three months; helped MetaFighter surpass 240,000 community members
    • Acquired approximately 29,000 new members in one month through a Zealy sprint supported by AMAs, meme battles, competitions, community activations, and layered rewards
    • Led GTY token marketing and TGE communications, including staking promotion, token-utility education, incentive strategy, and partner activations during a bear market
    • Coordinated KOLs, moderators, content teams, and regional contributors across Telegram, Discord, X, and other Web3-native channels
    • Web3 user acquisition
    • Community growth and retention
    • Token launch and TGE marketing
    • Staking and liquidity campaigns
    • KOL and influencer marketing
    • Zealy campaigns
    • Telegram and Discord growth
    • Web3 gaming

  3. Apr 2024

    from Jan 2023

    Growth Manager

    MultiFarm

    Full-timeUnited Kingdom · Remote

    100K+HorizonDEX members in one month

    Owned the growth cycle for a multi-chain DeFi aggregation platform and supported 5+ DeFi projects, including HorizonDEX on Linea, zkSwap on zkSync, Skydrome on Scroll and NovaDEX on Solana. Grew HorizonDEX's community past 100,000 members in one month.

    MultiFarm was a DeFi aggregation platform operating across the Base and Solana ecosystems, helping users discover opportunities related to liquidity provision, yield farming, token swaps, and on-chain returns.

    • Owned the end-to-end growth cycle across product positioning, content strategy, community acquisition, incentive campaigns, ecosystem partnerships, engagement and retention
    • Supported growth initiatives for 5+ DeFi projects, including HorizonDEX on Linea, zkSwap on zkSync, Skydrome on Scroll and NovaDEX on Solana
    • Grew HorizonDEX's community to more than 100,000 members within one month through targeted acquisition campaigns, weekly AMAs, community activations and incentive programmes
    • Developed educational and acquisition campaigns covering yield farming, liquidity provision, liquid staking, token swaps and automated trading across DEX ecosystems
    • Collaborated with product, technical and community teams to strengthen product messaging, user education, go-to-market execution and DeFi user journeys
    • DeFi and RWA marketing
    • Go-to-market strategy
    • Product positioning
    • Community growth and retention
    • Staking and liquidity campaigns
    • Ecosystem partnerships
    • Product education
    • Linea / zkSync / Scroll / Solana

  4. Dec 2022

    from Jul 2021

    Head of NFT Operations

    Crowd Fund Junction & Mad for NFTs · DAO VC

    Full-timeRemote

    Directed operational planning for a DAO venture capital platform and contributed to its investment model, governance and go-to-market. Researched early-stage NFT, DeFi, gaming and metaverse projects and wrote the assessments behind investment decisions.

    Crowd Fund Junction was a crypto-focused DAO venture capital platform, while Mad For NFTs operated as its NFT publication and ecosystem initiative.

    • Directed operational planning and contributed to the platform's investment model, governance structure, market positioning and go-to-market strategy
    • Conducted fundamental research and due diligence across early-stage NFT, DeFi, blockchain gaming, metaverse and broader Web3 opportunities
    • Evaluated founding teams, project roadmaps, tokenomics, NFT utility, competitive positioning, community strength, partnerships and long-term growth potential
    • Prepared structured project assessments to support portfolio evaluation, opportunity identification and investment-related decision-making
    • Built relationships with founders, investors, launchpads, CEXs, DEXs, creators, KOLs and blockchain communities while expanding the Mad For NFTs ecosystem
    • Market research and due diligence
    • Tokenomics evaluation
    • DAO governance
    • Go-to-market strategy
    • Portfolio assessment
    • Ecosystem partnerships
    • NFT ecosystem
    • Investor communications

  5. Dec 2021

    from Jan 2019

    Community Manager & Content Creator

    Mystery of Crypto (MoneyKing)

    Full-timeRemote

    Managed and grew a crypto community for three years, wrote educational and market content, and built early partnerships with crypto projects. This is where my Web3 work began.

    Mystery of Crypto (MoneyKing) is a crypto media, content and community platform covering blockchain projects, market analysis and the wider Web3 ecosystem.

    • Managed and grew the community across social and messaging platforms, with consistent daily engagement
    • Built a sense of belonging among members through regular, direct conversation
    • Created content on crypto markets, projects and blockchain education
    • Managed partnerships with crypto projects, building early ecosystem relationships
    • Community management
    • Content creation
    • Crypto education
    • Partnership management
    • Social media
    • Audience engagement
    • Market analysis

Available now

Looking for a growth lead?

I have run growth for DeFi protocols, token launches, communities and RWA platforms. If that is what you need, let's talk.

Get in touch View résuméSee my work