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Work Experience

Professional Timeline

Every role, in full. Reverse-chronological.

Marketing & Community Manager

MetaMinds Group · VersAI by MetaMinds
Jul 2025 to Present
Dubai, UAE · Hybrid

MetaMinds Group develops projects across real-world assets, real estate, luxury products, immersive commerce, Web3, and digital ownership. VersAI is its luxury AI and immersive commerce initiative.

Own marketing strategy, brand positioning, and go-to-market planning for RWA, real estate, luxury-asset, and immersive-commerce projects, developing messaging for crypto-native, investor, institutional, and luxury-market audiences and coordinating a multi-region KOL and partner network.

Key Responsibilities and Contributions

  • Led marketing strategy, brand positioning and go-to-market planning for RWA, real estate, luxury-asset and immersive-commerce projects
  • Developed value propositions and campaign messaging for crypto-native, investor, institutional and luxury-market audiences
  • Produced investor decks, website copy, partnership collateral, brand narratives and launch materials for multiple portfolio initiatives
  • Built and coordinated a multi-region KOL and partner network involving agencies, freelancers and Web3 ecosystem contributors
  • Designed luxury-brand onboarding strategies covering fashion, watches, accessories, digital ownership and Web3-enabled commerce

Skills Used

DeFi & RWA MarketingProduct PositioningGo-to-Market StrategyInvestor CommunicationsKOL & Influencer MarketingEcosystem PartnershipsContent StrategyLuxury Brand Onboarding

Community Growth Manager

G-Agents AI · Previously Gamety
May 2024 to Jun 2025
Remote

G-Agents AI was a Web3 gaming, AI-product, staking and token ecosystem that included the MetaFighter gaming community.

Led acquisition, engagement, and retention strategy that scaled the G-Agents AI ecosystem to approximately 1.4 million users in six months, grew channels to 229,000 on X, 401,000 on Telegram, and 45,000 on Discord within three months, and ran GTY token and TGE communications through a bear market.

Key Responsibilities and Contributions

  • Led acquisition, engagement, and retention strategy, helping scale the G-Agents AI ecosystem to approximately 1.4 million users in six months
  • Grew ecosystem channels to 229,000 followers on X, 401,000 Telegram members, and 45,000 Discord members within three months; helped MetaFighter surpass 240,000 community members
  • Acquired approximately 29,000 new members in one month through a Zealy sprint supported by AMAs, meme battles, competitions, community activations, and layered rewards
  • Led GTY token marketing and TGE communications, including staking promotion, token-utility education, incentive strategy, and partner activations during a bear market
  • Coordinated KOLs, moderators, content teams, and regional contributors across Telegram, Discord, X, and other Web3-native channels

Skills Used

Web3 User AcquisitionCommunity Growth & RetentionToken Launch & TGE MarketingStaking & Liquidity CampaignsKOL & Influencer MarketingZealy CampaignsTelegram & Discord GrowthWeb3 Gaming

Growth Manager

MultiFarm
Jan 2023 to Apr 2024
United Kingdom · Remote

MultiFarm was a DeFi aggregation platform operating across the Base and Solana ecosystems, helping users discover opportunities related to liquidity provision, yield farming, token swaps, and on-chain returns.

Owned the end-to-end growth cycle for a multi-chain DeFi aggregation platform, supporting 5+ DeFi projects including HorizonDEX on Linea, zkSwap on zkSync, Skydrome on Scroll, and NovaDEX on Solana, and growing HorizonDEX's community past 100,000 members within one month.

Key Responsibilities and Contributions

  • Owned the end-to-end growth cycle across product positioning, content strategy, community acquisition, incentive campaigns, ecosystem partnerships, engagement and retention
  • Supported growth initiatives for 5+ DeFi projects, including HorizonDEX on Linea, zkSwap on zkSync, Skydrome on Scroll and NovaDEX on Solana
  • Grew HorizonDEX's community to more than 100,000 members within one month through targeted acquisition campaigns, weekly AMAs, community activations and incentive programmes
  • Developed educational and acquisition campaigns covering yield farming, liquidity provision, liquid staking, token swaps and automated trading across DEX ecosystems
  • Collaborated with product, technical and community teams to strengthen product messaging, user education, go-to-market execution and DeFi user journeys

Skills Used

DeFi & RWA MarketingGo-to-Market StrategyProduct PositioningCommunity Growth & RetentionStaking & Liquidity CampaignsEcosystem PartnershipsProduct EducationLinea / zkSync / Scroll / Solana

Head of NFT Operations

Crowd Fund Junction & Mad for NFTs · DAO VC
Jul 2021 to Dec 2022
Remote

Crowd Fund Junction was a crypto-focused DAO venture capital platform, while Mad For NFTs operated as its NFT publication and ecosystem initiative.

Directed operational planning and contributed to the investment model, governance structure, and go-to-market strategy of a DAO venture capital platform, running fundamental research and due diligence across early-stage NFT, DeFi, gaming, and metaverse opportunities and preparing structured assessments for investment decisions.

Key Responsibilities and Contributions

  • Directed operational planning and contributed to the platform's investment model, governance structure, market positioning and go-to-market strategy
  • Conducted fundamental research and due diligence across early-stage NFT, DeFi, blockchain gaming, metaverse and broader Web3 opportunities
  • Evaluated founding teams, project roadmaps, tokenomics, NFT utility, competitive positioning, community strength, partnerships and long-term growth potential
  • Prepared structured project assessments to support portfolio evaluation, opportunity identification and investment-related decision-making
  • Built relationships with founders, investors, launchpads, CEXs, DEXs, creators, KOLs and blockchain communities while expanding the Mad For NFTs ecosystem

Skills Used

Market Research & Due DiligenceTokenomics EvaluationDAO GovernanceGo-to-Market StrategyPortfolio AssessmentEcosystem PartnershipsNFT EcosystemInvestor Communications

Community Manager & Content Creator

Mystery of Crypto (MoneyKing)
Jan 2019 to Dec 2021
Remote

Mystery of Crypto (MoneyKing) is a crypto media, content, and community platform covering blockchain projects, market analysis, and the broader Web3 ecosystem.

Managed and grew a vibrant crypto community ecosystem over 3 years, building genuine audience engagement, creating educational and market content, and developing partnerships with crypto projects. This role built the Web3 foundation that underpins all subsequent positions.

Key Responsibilities and Contributions

  • Managed and nurtured a vibrant community ecosystem with consistent active engagement across social and community platforms
  • Fostered genuine connections and cultivated a sense of belonging among community members
  • Excelled as a content creator covering crypto markets, projects, and blockchain education
  • Served as partnership manager for crypto projects, building early ecosystem relationships

Skills Used

Community ManagementContent CreationCrypto EducationPartnership ManagementSocial MediaAudience EngagementMarket Analysis
Available Now

7+ years of building in Web3

Looking for a growth operator who has done this before, across DeFi, communities, token launches, and RWA platforms? Let us talk.