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Case study
GTY token TGE: bear market launch
Led marketing communications and community strategy for the GTY token generation event (TGE) in a bear market, using staking education, incentives, partner activations and community campaigns to keep people taking part.
- Web3
- DeFi
- Community
The challenge
A token launch in a bear market has to hold attention and trust while sentiment runs the other way. The project needed existing members to become stakers and holders, and it needed new participants.
My contribution
- Wrote staking promotion and token-utility education for community channels
- Designed the incentive strategy that kept participation up through the TGE
- Coordinated partner activations and KOL communications for launch visibility
- Ran community-led launch campaigns to keep the ecosystem active
Results
Launch communications delivered through a bear market
Community participation sustained with structured incentive campaigns
Staking communications and partner activations run across the TGE
Tools and platforms
- Telegram
- Discord
- X
- Zealy
Available now
Planning a launch?
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