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Case study

G-Agents AI ecosystem growth

A community growth programme that helped scale the G-Agents AI ecosystem on TON to about 1.4 million users in six months, with Telegram at 401,000 members and X at 229,000 followers within three months.

G-Agents AI (Previously Gamety) Community Growth Manager May 2024 to Jun 2025

  • Web3
  • AI
  • Community

The challenge

G-Agents AI needed a market presence and a loyal user base in a crowded TON ecosystem. At the same time it was supporting a Web3 gaming community and preparing a token launch in a bear market.

My contribution

  • Led the acquisition, engagement and retention strategy
  • Coordinated KOLs, moderators, content teams and regional contributors across Telegram, Discord and X
  • Ran Zealy campaigns for gamified acquisition, backed by AMAs, meme battles, competitions and layered rewards
  • Led GTY token marketing, TGE communications and staking promotion during a bear market
  • Helped the MetaFighter gaming community pass 240,000 members

Results

  • 1.4 million

    ecosystem users, reached in six months

  • 401,000

    Telegram members in three months

  • 229,000

    X followers in three months

  • 45,000

    Discord members in three months

  • 29,000

    new members from one Zealy sprint

  • 240,000+

    MetaFighter community members

Tools and platforms

  • Telegram
  • Discord
  • Zealy
  • X
  • Canva

Available now

Planning a launch?

I'm open to growth, business development and go-to-market roles in Web3, DeFi, RWA and AI. Tell me what you're building.