Developed the go-to-market strategy, brand positioning, investor narrative, and multi-region KOL programme for VersAI, a luxury AI and immersive commerce platform connecting high-end physical goods with on-chain markets.
VersAI needed to simultaneously communicate its value to three distinct audiences: crypto-native investors, digitally native consumers, and institutional luxury brand partners. Each audience required different positioning, messaging, and content approaches.
Led end-to-end marketing strategy and brand positioning
Designed luxury brand onboarding strategies across fashion, watches, and accessories
Produced investor decks, brand narratives, and go-to-market documentation
Built and coordinated a multi-region KOL network with freelancers and agencies
Developed RWA and luxury product positioning for diverse audience segments
Delivered investor-focused launch campaigns
Established multi-region KOL network operational across global markets
Built ecosystem strategy bridging traditional luxury assets with Web3 markets
I am open to growth marketing, BD, and go-to-market roles across Web3, DeFi, AI, and RWA. Let us talk about what you are building.