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Case study
VersAI: luxury AI commerce go-to-market
Go-to-market strategy, brand positioning, investor narrative and a multi-region KOL programme for VersAI, a luxury AI and immersive-commerce platform that links high-end physical goods with on-chain markets.
- Web3
- RWA
- Marketing
The challenge
VersAI had to make its case to three audiences at once: crypto-native investors, luxury-market consumers and institutional luxury brand partners. Each one needed its own positioning, messaging and content.
My contribution
- Led marketing strategy and brand positioning
- Designed onboarding strategies for luxury brands across fashion, watches and accessories
- Produced investor decks, brand narratives and go-to-market documents
- Built and coordinated a KOL network of freelancers and agencies across several regions
- Positioned the RWA and luxury products for each audience segment
Results
Investor-focused launch campaigns delivered
A working KOL network across several regions
An ecosystem strategy linking traditional luxury assets with Web3 markets
Tools and platforms
- Canva
- Telegram
- X
- Claude
Available now
Planning a launch?
I'm open to growth, business development and go-to-market roles in Web3, DeFi, RWA and AI. Tell me what you're building.