- Redesigns
- Northvault
- Available for acquisition
- Website redesign
- Original concept
Northvault
A marketing site for an institutional custody firm that reads like a private bank, not a crypto exchange.
- Industry
- Digital asset custody
- Type
- Marketing website
- Year
- 2026
The concept
Custody providers sell to risk committees, but most of their websites are written for retail traders: neon gradients, token tickers and promises of speed. Northvault is a concept for the opposite. It borrows the restraint of private banking, a serif voice, a quiet palette and plain statements, and keeps the technical depth one click away for the people who check it.
The concept covers a homepage and a security page, both coded as working prototypes. The approval-policy demo and the coverage table are real interactions, built to answer the two questions an operations lead asks first.
Northvault is a fictional brand created for this concept. Any product details shown are illustrative.
Homepage
The homepage, in full.
Scroll inside the frame to read the whole page as designed, or open the prototype to use it.
- One serif headline, one action. The ledger beside it is illustrative data, labelled as such.
- The approval quorum demo turns the most abstract claim on the page into something a visitor can operate.
Pages
2 pages, every device.
Switch pages and devices. Interactive previews are the working prototype; screenshots are marked as such.
Interactive prototype: a working, coded build of the concept
Homepage
The positioning, the platform in three parts, an approval-policy demo, network coverage and a briefing request.
- One serif headline, one action. The ledger beside it is illustrative data, labelled as such.
- The approval quorum demo turns the most abstract claim on the page into something a visitor can operate.
Mobile
Designed for the phone, not shrunk to it.
Each page at 390px wide. Select one to see it full length.
Homepage Security
Design rationale
Why it looks and works this way.
Speak to the risk committee
The buyer is an institution, so the voice is a private bank's: a serif display face, ivory on near-black, one brass accent and no market tickers.
Show the controls, don't describe them
Approval quorums are the product. Letting a visitor switch from 2-of-3 to 3-of-5 and watch the approvers change explains it faster than a paragraph.
Depth on demand
The homepage stays short. Security detail lives on its own page in expanding layers, so an engineer can verify the architecture without the CFO wading through it.
Numbers set like numbers
Balances and network data are set in a monospaced face with tabular figures, so columns align and nothing looks like marketing.
What the concept changes about a typical custody site
| Area | Typical approach | This concept |
|---|---|---|
| Positioning | Speed and yield headlines aimed at traders | Control, accountability and settlement aimed at institutions |
| Proof | Badges and logos without context | An operable approval demo and a network table you can filter |
| Security content | One long wall of text, or nothing | A layered page that expands only where the reader wants depth |
| Conversion | "Sign up" for a product sold through a sales process | "Request a briefing", which is how custody is actually bought |
Scope
What the concept includes.
Delivered with the concept
- Homepage and security page, desktop, tablet and mobile
- Coded, responsive prototype of both pages
- Type, colour and spacing tokens
- Component set: navigation, ledger card, quorum demo, coverage table, accordions
Can be extended to
- Adapt the system to your brand and product terminology
- Extend to platform, pricing, insights and company pages
- Implement on your stack with a CMS your team can edit
Work with me
Enquire about acquisition.
Pricing depends on scope and is agreed before any work starts.
Acquire the concept
Purchase or license this design as it stands: source files, the design system and the coded prototype where one exists.
Adapt it to your brand
Keep the structure, then fit the typography, colour, copy and imagery to your brand and your real content.
Commission the build
Have the full website implemented: responsive, accessible, fast, and handed over on the stack you run.
Request a proposal
Start from your current site instead. You get a written redesign proposal with scope and a plan.
Talk it through.
Send a short note about your business and what you need. You will get a personal reply, usually within two working days. Prefer to talk? Book a call or write directly.